VaVaVoom was created by Mara Beth Sommers, our CEO. At most companies, CEO stands for Chief Executive Officer. At VaVaVoom, it stands for Chief Enhancer of Orgasms.
Mara has worked as a high-powered attorney specializing in representing receivers and trustees in lawsuits to recover funds for the victims of frauds and Ponzi schemes. She also is an executive producer of the acclaimed hit documentary Cocaine Cowboys. She’s a certified aerobic instructor and has appeared on television, in fitness videos, and at several sports and charitable events as a member of an aerobic performance team. Mara fully embraces the entrepreneurial spirit. She envisioned the concept of VaVaVoom and set out to make it a reality. The journey to create the intimacy gel took many years. Mara worked with chemists, gynecologists, and aromatherapists in Bali. She reformulated the gel many times to create the superior, luxury gel that it is today. VaVaVoom is headquartered in beautiful Miami, Florida. Our intimacy gel is proudly made in the U.S.A.
Mara seeks to spend the fruits of her success in two ways: first, to try to leave the world a better place. To that end, she contributes her time and money to numerous charitable, arts, and cultural organizations. The second is to learn, see and experience as much as possible of what the world has to offer. Examples of just a few of her adventurous exploits include climbing Mt. Kilimanjaro, appearing as a supernumerary in the Puccini opera Manon Lescaut, attending the FBI Citizens Academy, and participating in a hot air balloon festival in New Mexico. The optimal events are those that enable her to combine both passions. She drove her Lamborghini in a cross-country road race and rally to help recover America’s missing children, ran in the 10th anniversary Tunnel to Towers run in New York City to benefit the first responder victims of the 9/11 tragedy, and raised money for breast cancer as a participant in the Glam Doll Strut –- this time donning stilettos and sequins instead of running shoes and sweatpants. Mara’s focus on charity and learning was incorporated into our company by creating Sexpertise and Passion for Compassion.