{"id":24314,"date":"2014-04-18T00:00:00","date_gmt":"2014-04-18T04:00:00","guid":{"rendered":"https:\/\/demo.wwwebdesignstudios.com\/client05\/benchmarking-competency-modeling\/"},"modified":"2026-04-17T19:11:04","modified_gmt":"2026-04-17T23:11:04","slug":"benchmarking-competency-modeling","status":"publish","type":"post","link":"https:\/\/demo.wwwebdesignstudios.com\/client05\/benchmarking-competency-modeling\/","title":{"rendered":"Benchmarking is not Competency Modeling"},"content":{"rendered":"<p>Human capital management is a relatively new science, but there is no denying that this practice has made tremendous progress over the past few decades, particularly in terms of recognition and efficiency within a greater organizational context.<\/p>\n<p>Modern scientific advances, namely within the fields of behavioral and cognitive psychology, have helped support the development of many human resources theories that sought to establish a pattern to building and managing a workforce in a manner that sought to produce continuously superior results.<\/p>\n<p>Of all the human resources theories to emerge over the years, competency modeling and benchmarking have probably been some of the most scrutinized. Strangely, it appears that the two schools of thought have grown to oppose each other, as if one couldn&#8217;t exist alongside the other.<\/p>\n<p>But could it be that rather than taking sides, HR professionals \u2013 and consequently, organizations at large \u2013 could stand to gain by incorporating both approaches into their practices?<\/p>\n<p>Let\u2019s take a closer look.<\/p>\n<h2><b>Benchmarking, or the \u2018grass is always greener\u2019 theory<\/b><\/h2>\n<p>The Global Benchmarking Network characterizes benchmarking as \u201cthe systematic search for efficient procedures and better solutions for complicated problems and processes.\u201d<\/p>\n<p><a href=\"https:\/\/workitect.com\/competency-models-consulting\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-21034 size-full\" title=\"Benchmarking Is Not Competency Modeling\" src=\"https:\/\/demo.wwwebdesignstudios.com\/client05\/wp-content\/uploads\/2026\/04\/BenchmarkingProcess.jpg\" alt=\"\" width=\"288\" height=\"576\" \/><\/a>Under a more generic definition, benchmarking could be defined as the comparative study of processes within a precisely segmented group to identify best practices. Let\u2019s remember that benchmarking can be external or internal, meaning that the group under review could range from an entire industry to an organization\u2019s own branches, departments or teams.<\/p>\n<p>Regardless of the group surveyed, the objective of benchmarking is to allow an organization to measure its \u2018relative success\u2019 as a means to improve and, ultimately, optimize its results.<\/p>\n<p>Within an HR framework, we find that the most common metrics measured through benchmarking are recruitment costs, compensation, training expenses, and turnover. For example:<\/p>\n<ul>\n<li style=\"margin-bottom: 3px;\">What is the lowest\/average cost per hire within my industry?<\/li>\n<li>How are my competitors achieving better results?<\/li>\n<\/ul>\n<p>In this case, you are benchmarking your cost per hire to your competitors, and attempting to gather data to understand what they are doing to outperform you so that you can improve.<\/p>\n<h2><b>Looking inward: A customized approach to performance<\/b><\/h2>\n<p>Then, at what many believe to be the other end of the spectrum, we find competency modeling, which refers to the development of groups of related competencies that <b><i>together <\/i><\/b>describe successful performance, within a given job context \u2013 e.g., the competencies necessary to achieve superior performance in a senior production management role within the textile industry.<\/p>\n<p>It is important to note that the term \u2018competencies\u2019 includes knowledge, skills, behavior, personal characteristics, interests and values \u2013 all of which combine to set the standard against which to measure an individual\u2019s chances of success within a specific job role.<\/p>\n<p>The fact that competency models can be used to assess a worker\u2019s potential in a particular position has often led to the assumption that competency modeling mainly served recruiting purposes. Yet, in reality, these models carry a much broader definition, and can be <a href=\"https:\/\/workitect.com\/consulting\/hr-talent-management-applications\/\">applied to a variety of organizational processes<\/a> (succession planning, performance management, training and development, compensation, etc.).<\/p>\n<p>Much like benchmarking, the metrics obtained from competency modeling are the result of empirical and comparative studies based on a segmented group\u2019s best practices; the exception being that competency models tend to be more focused on the performance metrics of <b>the people behind the processes<\/b>, rather than the processes themselves.<\/p>\n<p>Understanding this difference is key to grasping the full potential of integrating competency models with a benchmarking approach.<\/p>\n<h2><b>Power to the people&#8230;or processes? \u00a0The chicken-egg paradox<\/b><\/h2>\n<p>While the intent of this article isn\u2019t to argue which is more important: the process or the people implementing the process, it is nevertheless imperative to understand that even the most optimal process can fail if the people responsible for its execution do not possess the skills to implement it as intended. Similarly, even the most qualified executives may not deliver the intended results if the processes they must apply are not optimized for performance.<\/p>\n<p>Acknowledging that both people and processes are instrumental to a company\u2019s success makes it much easier to see how benchmarking and competency modeling can work together to provide an invaluable competitive edge for any organization.<\/p>\n<p>Benchmarking can be an important component to optimizing organizational output, as it gathers data about the competitive landscape. But once you have become aware of your industry\u2019s best practices, you need a strategic plan to not only replicate them internally, but hopefully also to <b>build upon them<\/b> to eventually set the bar within your sector.<\/p>\n<p>Here\u2019s where the input of benchmarking can be used.<\/p>\n<p>Competency modeling can use the data gathered through benchmarking to develop models of superior performance that are customized to your organization\u2019s unique descriptors, characteristics and goals.<\/p>\n<p><a href=\"https:\/\/workitect.com\/competency-models-consulting\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21035 size-full\" title=\"Benchmarking Is Not Competency Modeling\" src=\"https:\/\/demo.wwwebdesignstudios.com\/client05\/wp-content\/uploads\/2026\/04\/CompetencySteps_2X2.gif\" alt=\"\" width=\"240\" height=\"240\" \/><\/a>In step 3 of Workitect&#8217;s competency modeling process*, it is necessary to identify the superior performers in a job for which the model is being developed, and then collect data to determine the skills, knowledge, and personal characteristics of those superior performers. One of the methods used to identify the top performers and collect data is a resource panel, also known as an expert panel.\u00a0 In addition to studying people who are top performers today, the panel needs do a \u201cfuture scan\u201d to:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Identify ongoing or anticipated changes in the organization, industry, and relevant technology that may affect the job<\/li>\n<li>Identify what each change implies, in terms of additional skills and personal characteristics that job incumbents will need<\/li>\n<\/ul>\n<p>To illustrate more specifically to a job role, benchmarking would allow you to identify the best practices with respect to a CFO\u2019s duties (key tasks and performance measures), while a job competency model will use the data gathered to identify the skills, knowledge, and personal characteristics required to perform these key tasks as intended, at the most cost-effective ratio for your organization, in accordance with your constraints.<\/p>\n<p>*The building of job competency models, making use of benchmarking data, is included in Workitect&#8217;s <a href=\"https:\/\/workitect.com\/building-competency-models-workshop\/\">Building Competency Models certification workshop<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21706\" title=\"Benchmarking Is Not Competency Modeling\" src=\"https:\/\/demo.wwwebdesignstudios.com\/client05\/wp-content\/uploads\/2026\/04\/Workitect_33018-copy.png\" alt=\"Workitect\" width=\"200\" height=\"66\" \/>To learn more about our <a href=\"https:\/\/workitect.com\/\">products and services<\/a>, and how competencies and competency models can help your organization, call 800-870-9490, email\u00a0<a href=\"mailto:edward.cripe@workitect.com\">edward.cripe@workitect.com<\/a><br \/>\nor use the contact form at \u00a0<a href=\"https:\/\/workitect.com\/competency-based-talent-management-free-proposal\/\">Workitect.<\/a><\/p>\n<p style=\"text-align: center;\">\u00a9\ufe0f2019, Workitect, Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could HR professionals, and organizations at large, stand to gain by incorporating both competency modeling and benchmarking into their practices?<\/p>\n","protected":false},"author":3,"featured_media":24315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[19],"tags":[125,21,59,25,63,28],"class_list":["post-24314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competency-models","tag-benchmarking","tag-competency-modeling","tag-hr","tag-job-competencies","tag-performance-management","tag-talent-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Insight: Benchmarking vs Competency Modeling Explained<\/title>\n<meta name=\"description\" content=\"Discover why benchmarking and competency modeling are distinct strategies. 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